BRAND

Under Armour Shop App

MY ROLE

Team Capt | Product Designer

TIMELINE

48 Hours

INTRO

With UA’s new CEO, Stephanie Linnartz, UA’s new contract with Stephen Curry, and UA’s goal to grow the Curry brand, we Most Stephnitely knew what our Hackathon 2023 project would be.

This project is designed for UA’s mobile shop app based on an emphasis on the 16-20 year old varsity athlete. This project was one of the winning concepts from UA 2023 hackathon and is currently under review to be built.

Curry Discovery

SwiftUI iOS Build

• Shoe Drop Shot Clock– drive urgency on product drops and build Curry hype

• Infuse what Curry does off the court, giving back to philanthropies & his work with the community

• Immersive discovery experience

Shoe Locker

Figma Prototype

• Amplify Curry Story-telling

• Opportunity to sign up for new product drop alerts

• Social shopping experience to cater to the 16-20 athlete

Product Detail Page

Figma Prototype

• Incorporated more of Steph’s fun & quirky personality into the experience (video, color animation)

• Animated static add to cart CTA

• Updated Shopping cart icon as a nod to Steph

Curry Shoe Scan

Android build

• Incorporated easter eggs into the current scanning technology we have

• Scan Product —> unlock exclusive Curry content

Curry Hoodie Scan

Android build

• Scan product —> unlock exclusive Curry Workout